Who Owns Lego?
Lego manufactures, markets and sells toys and play materials. The Company’s products include licensed franchise brands and proprietary brands. It also offers a range of digital products. Its Intellectual Property Partners are motion picture studios and media companies.
Kjeld Kirk Kristiansen is the grandson of Ole Kirk Christiansen, who started the company with a small carpentry workshop in 1932. He served as CEO from 1979 to 2004. He now serves as chairman of the family holding company Kirkbi and Lego Foundation.
Founded by Ole Kirk Christiansen
The founder of Lego was a Danish carpenter named Ole Kirk Christiansen. He built a woodworking and carpentry shop in the town of Billund, which initially produced wooden furniture such as ladders and ironing boards. However, when the Great Depression hit, demand for such items declined. Christiansen then focused his attention on creating toys that would help children learn and grow through play.
In 1947, Christiansen and his son Godtfred received samples of plastic self-locking building blocks from Kiddicraft in the UK. The company was hesitant to invest in the new technology, but eventually decided to change its focus from wooden products to plastic ones.
In 1958, Godtfred became managing director of LEGO, and he led the company through huge growth. He died on March 11, and his son Kjeld took over the business. He has continued to make strategic moves, including expanding the brand through licensing. He also introduced the Lego Friends line of toys in 2010. The company continues to be owned by the family.
Founded in 1932
In 1932, master carpenter Ole Kirk Christiansen established a small woodworking company in Billund, Denmark. He produced stepladders, ironing boards, and stools, but also made toys from wood, including cars and aeroplanes. He drew inspiration from the Danish words “leg godt,” meaning play well.
In 1947, the company made an important purchase that would transform it into a global brand. It bought a plastic injection-molding machine, which enabled it to produce automatic binding bricks. These were the ancestors of the Lego bricks we know and love today.
The company has grown from its humble beginnings to a multibillion-dollar empire, with several divisions that handle various aspects of the business. These include the Lego Dacta and Lego Lifestyles divisions, as well as three theme parks. The company’s success is credited to its long-term focus and uncompromising dedication to quality. It is also aided by its flexible ownership structure, which allows it to adapt quickly to changing market conditions.
Founded by the Christiansen family
Founded in 1932, the Lego Company produces construction toys and other educational products. Its bricks are arranged in a modular system and are designed to fit together seamlessly. They are available in a wide range of colors and sizes. The company also produces lifestyle and educational products, family parks, and media. Its revenue exceeds $5 billion.
The company’s founder, Ole Kirk Christiansen, started out as a woodworking carpenter. He used his talent to make ladders, stools, and ironing boards in the small Danish village of Billund. After the Second World War, he began to produce wooden toy bricks.
He later developed a plastic system that allowed children to construct their own creations using interlocking parts. The system was named Lego because of the Danish words leg godt, meaning “play well.” In 1955, Christiansen’s son, Godtfred, took over the business. In 1979, the company was passed on to Kjeld Kirk Kristiansen, the grandson of the founder.
Founded in Billund
The LEGO Group headquarters are located in Billund, Denmark. Its corporate strategy is based on the brand vision of “Idea, Exuberance and Values.” The Company creates and markets toys and creative experiences for children and their families worldwide. It also licenses its intellectual properties to third-party companies.
The first Lego set was produced in 1932, when carpenter Ole Kirk Christiansen started making wooden toys to supplement his family’s income. He named his new business “Lego,” a contraction of the Danish words leg and godt, meaning “play well.”
In 1949, Christiansen introduced his first plastic building brick, which was a precursor to today’s interlocking Lego pieces. He also introduced the Minifigures, smiling human figures that have become a staple of the brand. The company has since expanded its reach to include theme parks and other educational products, including the MINDSTORMS line of programmable robots. The company is also active in digital and media products. It has a long-standing relationship with the MIT Media Lab, where it has developed its MINDSTORMS programming language.